Clif Jack
Year:
2021
Role:
Brand design
Tools:
Illustrator, Photoshop
Brand identity for Clif Jack
Giacomo Piccolo is Dj & Producer based in Padova (IT). He is recognizable for the underground sounds, solid grooves, and techno vibes with deep and dark loops. He asked me to rebrand his logo, which was a bit old and unclear.
The brief he gave me was pretty straightforward: "I need a minimal logo, and that contains the Ouroboros. It's important that you add 4 elements that stand for the words, dreams, believe, rave and think."
Sketching results
After a lot of sketching on paper and multiple sessions with Giacomo we have chosen two logos that were replicated in Adobe Illustrator and placed on mockups so that they could be shown around.
We already had our preference that was then confirmed by other people in the industry. Once the logo mark was chosen, I moved on, fixed the different weights, and added a logotype.
Project evolution
After some months, Giacomo told me he would have started his own brand also for techno events in Padova. The name of this project was MJA, and the goal was to create something simple that gets reconnected to the Clif Jack logo.
